Fresh

In 1987, something awesome happened—Bồ Kết shampoo burst onto the scene as FRESH, becoming the very first bottled Bồ Kết shampoo in Vietnam. It was the beginning of Fresh's incredible journey.

At Fresh, we don't just stick to our classic shampoo with 100% natural Bồ Kết goodness; we've been happily serving our Vietnamese for a whopping 36 YEARS. Trusted by millions, Fresh isn't just a shampoo—it's your loyal sidekick on hair care adventure.

We proudly wear the badge of being a HIGH-QUALITY VIETNAMESE BRAND, earned through the love and positive vibes from our customers over the years. It's not just an accolade; it's the fuel that keeps us innovating and delivering top-notch products.

We're always vibing with the latest trends, investing in research and cool tech to give our Vietnamese the ultimate hair care experience.

Fresh's Collections

Fragrance is the language of memories

Fresh Shampoo

Fresh Grapefruit Essential Oil Shampoo

stars

Fresh Grapefruit Essential Oil Shampoo with a new improved formula, the three pillar ingredients in Fresh Prevent Breakage and Grapefruit Essential Oil are ready to enhance the health of your hair, giving you confidence to break through all day long.

Fresh 7 Nutrients Shampoo

stars

Fresh 7 Nutrients Shampoo is a mixture of 7 natural nutrients that help keep hair healthy, restore damage and increase hair shine, making hair more bouncy and strong.

Fresh Black Locust Shampoo

stars

Fresh Black Locust Shampoo with the loving name "Pink cap Black Locust". After more than 30 years of development in the market, with the support and trust of customers everywhere, shampoo still maintains its 100% natural product value, the legendary beauty of the past is still radiantly beautiful.

Fresh Conditioner

Fresh Black Locust Conditioner

stars

Fresh Black Locust Conditioner with a special traditional blend formula from pure natural black locust fruit combined with many nutrients to make hair soft, shiny and naturally black.

Fresh Grapefruit Essential Oil Conditioner

stars

Fresh Grapefruit Essential Oil Conditioner is extracted from ruby grapefruit essence, natural nutrient system Pro-V B5 and Hairdian AP-GL. Ruby grapefruit is very high in vitamin C and contains Lycopene to help prevent hair aging - this is something that regular white grapefruit does not have.

Fresh Shower Gel

Fresh Shower Gel Rose Fragrance

stars

Fresh Shower Gel Rose Fragrance is made from 100% pure goat milk imported from Spain with abundant vitamin A, protein and fatty acids. It has a gentle scent, not too strong but enough to make the other person ecstatic, helping the skin become smooth, rosy, moist, and avoid signs of skin aging.

Fresh Shower Gel Ylang-Ylang Fragrance

stars

Fresh Shower Gel Ylang-Ylang Fragrance is made from 100% pure goat milk imported from Spain with abundant vitamin A, protein and fatty acids. Ylang-Ylang originates from India and is famous for its sweet, seductive fragrance. This is the ideal choice to bring a passionate, seductive scent.

Fresh Shower Gel African Violet Fragrance

stars

Fresh Shower Gel African Violet Fragrance is made from 100% pure goat milk imported from Spain with abundant vitamin A, protein, fatty acids. This is the embodiment of a beautiful, gentle but unpredictable girl with a gentle, delicate fragrance that makes her more attractive and luxurious than ever.