Fresh

In 1987, something awesome happened—Bồ Kết shampoo burst onto the scene as FRESH, becoming the very first bottled Bồ Kết shampoo in Vietnam. It was the beginning of Fresh's incredible journey.

At Fresh, we don't just stick to our classic shampoo with 100% natural Bồ Kết goodness; we've been happily serving our Vietnamese for a whopping 36 YEARS. Trusted by millions, Fresh isn't just a shampoo—it's your loyal sidekick on hair care adventure.

We proudly wear the badge of being a HIGH-QUALITY VIETNAMESE BRAND, earned through the love and positive vibes from our customers over the years. It's not just an accolade; it's the fuel that keeps us innovating and delivering top-notch products.

We're always vibing with the latest trends, investing in research and cool tech to give our Vietnamese the ultimate hair care experience.